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Regional Manager - Ontario/Western Canada

Ontario/Western Canada
Retail Sales


Do you have a passion to lead a team of fierce competitors who are driven by overcoming challenges and exceeding results?

Do you welcome negotiation, building relationships and making an impact?

Are you passionate about respiratory patient care and possess clinical acumen?


If you’re interested in becoming part of a growing and dynamic Sales Team, Trudell Healthcare Solutions is seeking a Regional Manager to lead our Ontario and Western Canada Sales teams!

Our Company: Trudell Healthcare Solutions is a Canadian, family-owned clinical and service-oriented distributor providing unique, innovative products to select segments of the Canadian healthcare market. With a skilled, knowledgeable, and motivated team, the company is committed to exceeding our customer’s expectations in delivering cost effective solutions to improve patient outcomes.

 The Position: Leads regional field sales initiatives by establishing business relationships with key opinion leaders, industry associations (Retailer/Health Care Practitioners & Patients), pharmacy banners and private/public payers. Lead/coach an internal general practioner/speciality sales force and pharmacy broker to ensure awareness and attainment of our Trudell Medical International respiratory product portfolio sales and profitability objectives; liaise, assist and work with our hospital division sales team to maximize sales opportunities within the hospital environment.

What We Offer:
In addition to fair and equitable compensation and the excitement of working for a growing and reputable company, we offer:

  • Challenging careers that provide the opportunity to for consistent learning
  • Clear, consistent, and demonstrated values
  • A positive and motivating Corporate Culture
  • Encouraged Professional Development
  • Employee Recognition for Milestone Anniversaries
  • Regular Performance Appraisals
  • Regular Salary Reviews
  • Comprehensive Group Family Benefits including:
          • Health and Dental Benefits
          • Pension Plan
          • Life Insurance
          • Employee Assistance Plan
          • Disability Insurance
          • Out of Country Insurance Coverage
  • Paid Sick Days
  • 3 weeks paid vacation to start
  • Choice of supplied company vehicle or vehicle allowance

Key Responsibilities:

People Management

  • Ensure the performance of all direct reports is evaluated to maximize their performance and development throughout the year and during the annual performance review.
  • Foster training and development for the department.
  • Develop staff by following management practices and setting appropriate objectives.
  • Ensure clear expectations are set with staff.
  • Plan regular in-field and virtual working sessions with team members.  

Relationship Management  

  • Develop relationships with key opinion leaders, industry associations and clinical stakeholders that can improve the positioning of the product portfolio as a formidable market player.
  • Build relations and manage regional public/private payers.
  • Maximize opportunities with inbound leads in conjunction with strong teamwork and alignment with marketing colleagues and digital activities.
  • Oversee and manage relationships with pharmacy brokered field force e.g. training, promotional activities and messaging; review and analyze for sales effectiveness and competitive activity, etc.
  • Respond to questions and concerns from external decisions makers with relevant data in a timely manner.
  • Represent the company at trade shows and related events as required.

Sales Management & Analysis

  • Achieve annual sales targets while staying within a defined expense budget.
  • Develop and execute regional business plans.
  • Support and coordinate regional hospital business as needed.
  • Analyze the financial data of sales performance to either confirm or modify action plan if necessary
  • Communicate regularly with other Regional Manager, Director of Sales to provide market feedback and recommendations
  • Manage all sales activities and key metrics ensuring they are uploaded and regularly monitored, measured and adjusted in our C.R.M. system ( accurately and in a timely manner.

Key Account Responsibilities

  • Maintain optimal product placement and advertising/educational activities with Ontario & Western pharmacy banners/wholesalers for all existing and new product launches.
  • Develop action plan to maximize core product sales and product pull-through while increasing market share and distribution in designated regional key accounts
  • Deliver a unified approach with other regions and national key accounts in Canada
  • Educate key accounts on the economic and clinical benefits of company core products and programs.
  • Collect and measure relevant data to maximize analysis opportunities relating to new market opportunities & channels, competitive detail and industry trends.
  • Maximize new product listings and commercial details for Ontario & Western key accounts.

Product Knowledge & Management

  • Develop a clear understanding of all aspects of TMI’s product portfolio.
  • Establish and maintain strong clinical awareness of relevant therapy areas and their associated drug delivery and/or therapeutic mechanisms.
  • Ensure that all sales activity and key metric reporting are prepared on time.
  • Execution excellence of prescriber, retail and digital marketing activities and promotional campaigns
  • Feedback to internal resources market insights, e.g., competitive details, industry trends, etc.


  • Maintain regular and ongoing communication with Director of Sales, Medical Sales Representatives and other internal customers.
  • Ensure communication is effective and informative regarding issues which may affect the quality of service or products.
  • Ensure competitive information or data on products is provided to Marketing.
  • Maintain up to date and relevant customer and sales process information.

Requirements, Qualifications & Skills:

  • Degree in Business, Medical Sciences or a related field of study.
  • Minimum five (5) years of proven experience managing and leading a sales team.
  • Seven (7) to ten (10) years of experience in the sales industry, preferably within the healthcare, medical device, pharmaceutical, or consumer brands marketplace.
  • A proven sales track record
  • Proven experience building strong relationships with key retail customers
  • Proven experience developing successful distribution markets
  • Solid understanding of the Canadian medical retail markets, business practices and regulations
  • Solid understanding of private and public health insurers and mechanisms for medical device reimbursement
  • Vast experience and proven success in coaching and motivating teams with multi-channel-based technology
  • Computer literate with:
  • Advanced experience with or comparable C.R.M. systems.
  • Intermediate experience in MS Excel (spreadsheets), Power Point (presentations), Word (word processing), and other MS applications.
  • Excellent oral and written communication skills.
  • Ability to make sound business decisions with strong business acumen.
  • Ability to work with little direct supervision.
  • Demonstrated skills in oral presentation and providing training seminars.
  • Strong organizational and prioritization skills

Essential Duties:

  • Ability to safely and lawfully operate a motor vehicle.
  • Ability to lift and/or move up to 50lbs (23kg).
  • Ability to regularly travel throughout the Ontario and Western Regions, at least 40-50% of the time.

Working Conditions:

  • Field/ home office setting.
  • Frequent interruptions.
  • A full class driver’s licence, and at least three (3) years’ driving experience with an ongoing satisfactory driver’s abstract is required.
  • Compensation based on a regular work week of thirty-seven and one half (37.5) working hours, with additional working hours as required to meet ongoing business demands and to fulfill job responsibilities. 
  • Ineligible for overtime compensation.

Trudell Healthcare Solutions is dedicated to maintaining the health and safety of the workplace, which includes our employees, our customers, and our communities. Our team has implemented several COVID-19 safety protocols, including the Company’s Mandatory COVID-19 Vaccine Policy which requires our employees be fully vaccinated. This is subject to reasonable accommodation for grounds protected under the human rights legislation.


Since 1922, Trudell Healthcare Solutions Inc., a member of the Trudell Medical Group, has been a stable and financially sound Canadian-based employer, headquartered in London, Ontario. For over 100 years, we have enjoyed the reputation of being successful and trustworthy in the eyes of our customers, our suppliers and our staff. We are passionate about selling, servicing and distributing technologically advanced Critical Care and Respiratory products and state-of-the-art Operating Room products to hospitals across Canada.

If you feel you meet the qualifications for this role, please submit your resume with the subject line “Regional Sales Manager” to Human Resources, at

We thank all applicants for their interest in joining our team. Only those to be interviewed will be contacted. For more information, visit us at Trudell Healthcare Solutions Inc. is an equal opportunity employer it is important to our Company that all its employees, including those with disabilities, find our workplace to be welcoming and supportive. If you are a candidate with a disability who requires accommodations during the recruitment process, please let us know.